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Talking to AI Like a Person (Not a Search Engine)

Your AI gives you generic answers because you treat it like Google. Talk to it like a sharp colleague and it starts doing real work for you.

Start Learning

Talking to AI Like a Person (Not a Search Engine)

Your AI gives you generic answers because you treat it like Google. Talk to it like a sharp colleague and it starts doing real work for you.

740m

Where to Start with AI Without Guessing

Stop running 40 random AI prompts hoping one sticks. Pick one real task, set AI up to do it well, and keep a setup you can reuse every week.

425m

Why Positioning and Messaging Decide Whether You Scale

When growth stalls, the budget is the first thing you reach for — more traffic, more ads, a better product — and conversion stays flat while spend climbs. The problem usually isn't the budget. It's the gap between what you say and who's reading it. Learn to spot that leak in your own marketing in five minutes, and why closing it, not raising the budget, is what unlocks scale.

747m

One Audience Is Not Enough: Segment Your Market

You describe your customer in one sentence — and that sentence is the problem. The audience you call 'my market' is usually two or three different buyers hiring you for different reasons, blurred into one generic message that grips none of them. Learn to see the real segments hiding in your own paying customers, score them honestly, and pick the one to serve first — with a reason you can defend.

745m

The Psychology of Why People Buy

Buyers decide on emotion and back-fill the logic later. Learn the seven forces behind that choice so your offer feels like the obvious yes.

724m